Advertising Through Sports

The first ad features football players, both black and white, practicing and running in Under Armour clothing and footwear. The commercial focuses on the Under Armour gear more than anything, with most of the athletes saying an Under Armour phrase. Both races are used in this ad because with the different players playing football Under Armour wants to try to reach all races, not just one. Under Armour tries to focus more on the running with the cleats, so they used more black players to try to make people think they can run faster. Both races were used to sell this item because many different people watch sports, so Under Armour tries to reach out to everyone.

The second ad is an Adidas commercial featuring different races playing soccer. They are both younger and older players playing to show the audience that everyone can play. This ad is trying to reach out to other races, particularly ones that like to play soccer, to try to get them to buy Adidas shoes and equipment. Adidas knows that many people like to play soccer, therefore they show a different race of people, most likely overseas, playing hardcore and communicating well.

Advertising is not biased in any way. It tries to reach out to everyone and cover many of the things in the sports world. With the way media is today, they know what kind of people watches certain programing and they know when they watch it. Because of this media makes advertising especially for that time. For example, when a soccer match is on is when Adidas' commercials would most likely run. There is an advertisement out there for every person, every race. Sports ads are probably the least biased when it comes to advertising because there is so much it can cover for each particular sport.